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I AM

Art direction and design execution for The Giving Key's new collection called "I AM." The campaign's concept focuses on bold statement-lead typography on a bed of GIFs. More than the necklace, The Giving Keys takes a moment to highlight the power of our declaration in, "I AM."  

Campaign assets were displayed in social media, email, and e-com platforms.

The Giving Keys
Photography by: Steve Erle
Styling: Anna Schilling

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